Market & Brand Research Insights

Latest Insights

From “Produce First, Find the Market Later” to Demand-driven: How Can SMEs Start?

Producing first and finding customers later exposes SMEs to Inventory and investment risk before Demand is understood. Learn how Customer Evidence, Small Tests and Decision Rules can support a more Demand-driven approach.

CUSTOMER INSIGHT

Can Social Media Comments Represent the Voice of All Your Customers?

Social Media can reveal customer issues quickly, but the loudest voices are not necessarily the majority. Learn what Social Listening can tell you and when to validate it with Surveys, CRM and Behavioral Data.

BUSINESS THINKING

How Useful Is Competitor Benchmarking, and When Can It Lead You in the Wrong Direction?

Competitor Benchmarking can reveal Performance Gaps and Competitive Position, but it becomes misleading when businesses compare incompatible metrics or copy Best Practices without considering Strategy, Customers and Business Model.

DATA, AI & WORK TOOLS

If Customers Start Using AI to Choose Products, What Data Should Businesses Prepare?

As AI begins to help customers discover and compare products, Product Data becomes part of the Customer Journey. Learn what businesses should prepare, from Product Identity and Specifications to Variants, Price, Stock, Shipping and Returns.

PRACTICAL MARKET RESEARCH

Is Secondary Research Enough to Make a Market Entry Decision?

Secondary Research can quickly screen a Market Opportunity, but it cannot answer every question before entry. Learn what existing data can establish and when to add Primary Research or a Market Test.

BUSINESS CASE LAB

When a Foreign Business Case Works, How Much Should You Copy for Thailand?

A successful foreign Business Case is not a ready-made formula for Thailand. Learn what to copy, what to localize and what to test before committing significant resources.

PRACTICAL MARKET RESEARCH

When Should You Use Qualitative Research and When Should You Use Quantitative Research?

Qualitative or Quantitative Research should be chosen from the Research Question, not from the method your team knows best. Learn what each approach can answer and when Mixed Methods adds value.

CUSTOMER INSIGHT

Should You Segment Customers by Age and Gender, or by Need and Behavior?

Should Customer Segmentation start with Age and Gender or with Need and Behavior? Learn what each segmentation base is good for and how to build segments that lead to real Marketing and Business Actions.

DATA, AI & WORK TOOLS

AI Can Help Write a Questionnaire, but Where Are the Risks?

AI can draft Questionnaires quickly, but fluent questions can still create Measurement Error and Survey Bias. Learn what AI can help with and what researchers must verify before Fieldwork.

BUSINESS CASE LAB

Did TikTok Really Drive the Brand’s Growth, or Are We Explaining Success After It Happened?

A brand goes viral on TikTok and Sales rise. Did TikTok cause the growth? Learn how to separate Correlation, Attribution and Incrementality before turning a success story into a business conclusion.

PRACTICAL MARKET RESEARCH

Which Survey Questions Can Lead to Biased Answers?

Biased Survey results can begin with the Questionnaire itself. Learn how to identify Leading Questions, Double-barreled Questions, Ambiguous Wording, Unbalanced Scales and Question Order effects before fieldwork.

DATA, AI & WORK TOOLS

How Can SMEs Use AI for Market Research?

AI can support much more than idea generation in Market Research. SMEs can use it for Secondary Research, Competitor Scans, Questionnaire Drafting, Customer Feedback Coding and Synthesis—provided the evidence and interpretation are still verified.

PRACTICAL MARKET RESEARCH

How Many Customer Interviews Do You Need to Start Seeing Patterns?

How many customer interviews are enough? Qualitative Sample Size depends on the research question, participant diversity, interview depth and whether new interviews continue to add important themes, not on one universal number.

PRACTICAL MARKET RESEARCH

How Do You Know If There Is Real Demand, Not Just Customer Interest?

Customer interest does not automatically mean real demand. Learn how to distinguish Interest, Purchase Intent and Actual Behavior using Landing Pages, Trials, Preorders and Small Experiments before investing at scale.

PRACTICAL MARKET RESEARCH

What Should You Research Before Starting a New Business?

Before starting a business, do more than estimate Market Size or list competitors. Research the Customer, Problem, Demand, Competition and Business Economics, then test real behavior before committing to a full launch.

BUSINESS THINKING

Costs Are Rising. Should You Raise Prices Immediately?

Higher costs do not automatically mean prices should rise immediately. Before changing prices, SMEs should check margins, customer willingness to pay, price sensitivity, competitors, and alternative ways to protect profitability.

Market & Brand Research

Latest Insights

From “Produce First, Find the Market Later” to Demand-driven: How Can SMEs Start?

Can Social Media Comments Represent the Voice of All Your Customers?

How Useful Is Competitor Benchmarking, and When Can It Lead You in the Wrong Direction?

If Customers Start Using AI to Choose Products, What Data Should Businesses Prepare?

Is Secondary Research Enough to Make a Market Entry Decision?

When a Foreign Business Case Works, How Much Should You Copy for Thailand?

When Should You Use Qualitative Research and When Should You Use Quantitative Research?

Should You Segment Customers by Age and Gender, or by Need and Behavior?

AI Can Help Write a Questionnaire, but Where Are the Risks?

Did TikTok Really Drive the Brand’s Growth, or Are We Explaining Success After It Happened?

Which Survey Questions Can Lead to Biased Answers?

How Can SMEs Use AI for Market Research?

How Many Customer Interviews Do You Need to Start Seeing Patterns?

How Do You Know If There Is Real Demand, Not Just Customer Interest?

What Should You Research Before Starting a New Business?

Costs Are Rising. Should You Raise Prices Immediately?

Have a business question behind the numbers?

Start a Research Enquiry

Thank You
for Your Enquiry

We couldn’t submit your enquiry.

Market & Brand Research

Latest Insights

From “Produce First, Find the Market Later” to Demand-driven: How Can SMEs Start?

Can Social Media Comments Represent the Voice of All Your Customers?

How Useful Is Competitor Benchmarking, and When Can It Lead You in the Wrong Direction?

If Customers Start Using AI to Choose Products, What Data Should Businesses Prepare?

Is Secondary Research Enough to Make a Market Entry Decision?

When a Foreign Business Case Works, How Much Should You Copy for Thailand?

When Should You Use Qualitative Research and When Should You Use Quantitative Research?

Should You Segment Customers by Age and Gender, or by Need and Behavior?

AI Can Help Write a Questionnaire, but Where Are the Risks?

Did TikTok Really Drive the Brand’s Growth, or Are We Explaining Success After It Happened?

Which Survey Questions Can Lead to Biased Answers?

How Can SMEs Use AI for Market Research?

How Many Customer Interviews Do You Need to Start Seeing Patterns?

How Do You Know If There Is Real Demand, Not Just Customer Interest?

What Should You Research Before Starting a New Business?

Costs Are Rising. Should You Raise Prices Immediately?

Have a business question behind the numbers?

Start a Research Enquiry

Thank You for Your Enquiry

We couldn’t submit your enquiry.

Thank You
for Your Enquiry