INSIGHT TOPIC

Product & Concept Testing

Insights on product development, concept testing, innovation, usage experience, and market acceptance.

Browse by topic

All Topics

Market & Brand

Customer Experience & NPS

Product & Concept Testing

Data Analytics

Employee & Culture

Public Sector & Social Impact

Latest Insights

BUSINESS THINKING

When Should You Go, Revise or Stop a Business Idea?

Positive feedback does not automatically mean a Business Idea deserves more investment. Learn how to set Go / Revise / Stop Criteria around Customer Need, Willingness to Pay, Feasibility and Business Economics.

PRACTICAL MARKET RESEARCH

How Can You Measure Willingness to Pay Without Asking “How Much Would You Pay?”

You do not always need to ask customers directly how much they would pay. Learn how Gabor-Granger, Van Westendorp, Conjoint Analysis and Price Experiments can reveal Price Sensitivity and Willingness to Pay.

PRACTICAL MARKET RESEARCH

How Can SMEs Run a Concept Test Before Launching a New Product on a Limited Budget?

SMEs can run useful Concept Tests without a large research budget. Test the right Target Customer, measure Need, Appeal, Uniqueness, Value and Purchase Intent, and use qualitative feedback plus a Go / Revise / Stop rule before investing further.

CUSTOMER INSIGHT

Customers Say They Like Your Product, So Why Aren't They Buying?

Customers like your product but still do not buy. Learn how to separate Liking, Purchase Intent and Actual Purchase and diagnose the role of Need, Price, Value, Trust, Alternatives and Purchase Friction.